History

Organic cosmetics in Japan got their start in 1976, with Nature’s Way

* Based on a survey by TPC Marketing Research Corp.
* Subjects: companies belonging to the Japan Cosmetic Industry Association

Nature’s Way was an early pioneer in import and sales of natural cosmetics in Japan.
Over this long history, we have introduced numerous brands to the Japanese market.
Furthermore, today we also develop and manufacture our own brands of carefully made natural, organic cosmetics.
In the future as well, we will continue to pursue natural cosmetics and deliver cosmetics products made using carefully selected natural ingredients.

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